Easy Off

Oven cleaning is seasonal. People usually clean their oven prior to Thanksgiving. With that in mind, I wrote this spot. It lead to a 21% sales increase for Easy Off compared to prior years.  

Judgment Day

Agency: Havas Worldwide

 

Executive Creative Director: Israel Garber

 

Creative Director: Kate McCagg

 

Copywriter: Andrew Niemira

 

Art Director: Alex Koo