Most Interesting Man 2.0

Intro TV & Online Spot

Google Search Videos

Todd

When introducing the new Most Interesting Man in the World we knew there would be some fans who would want to search who this new guy is. So we created these videos that appeared as the top item when searching on Google or Youtube for information about the new Dos Equis guy. 

Cheese Rolling

Curiosity

Live Social Responses

After we launched the intro spot on social we responded to fans in real time. We knew they would be in shock and in some cases upset about Dos Equis announcing a new Most Interesting Man. Here are a few responses I wrote.

Agency: Havas Worldwide

 

Executive Creative Directors: Paul Johnson & Keith Scott

 

Creative Directors: Jonas Wittenmark & Tobias Carlson

Copywriter: Andrew Niemira