Most Interesting Man 2.0
Intro TV & Online Spot
Google Search Videos
When introducing the new Most Interesting Man in the World we knew there would be some fans who would want to search who this new guy is. So we created these videos that appeared as the top item when searching on Google or Youtube for information about the new Dos Equis guy.
Live Social Responses
After we launched the intro spot on social we responded to fans in real time. We knew they would be in shock and in some cases upset about Dos Equis announcing a new Most Interesting Man. Here are a few responses I wrote.
Agency: Havas Worldwide
Executive Creative Directors: Paul Johnson & Keith Scott
Creative Directors: Jonas Wittenmark & Tobias Carlson
Copywriter: Andrew Niemira