I'm a born and raised New Yorker.

I'm a huge Mets fan.

I have an obsession with the film Groundhog Day. In 2006 I traveled to Punxsutawney for the Groundhog festival. I met Punxsutawney Phil and interviewed the town's mayor.

I also love surfing, tacos, snowboarding, my wife, and a good comedy show.  

 

 

 

 

 

 

Education

Indiana University   Bloomington, IN   May, 2010

Bachelor of Arts - Major: Telecommunications, Minor: Business (Kelley School of Business)

 

 

Experience

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Cossette, Toronto 

Associate Creative Director ​

 

May 2021 - Present

TurboTax, SickKids Hospital, Movember, Eggs, Walmart, & McDonald's 

• Created ads and ad-like stuff for the above clients 

• Occassionaly created things that weren't ad like for the above clients 

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Hawkfish, New York 

Creative Lead ​

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March 2020 - April 2021

Biden For President, Independence USA, Unite The Country, & Ford Motor Company  

• Helped prevent narcissist from further damaging America (A bit self-aggrandizing, I know)

• Implemented and established agency structure and creative development process for department 

• Produced and wrote dozens of videos across various political topics, highlighting President Trump's failures and promoting Joe Biden's leadership, policies, and character   

• Optimized creative assets based on RealEyes data

• Launched campaign for Ford that celebrated their environmental commitment to California's higher air quality standards

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Bloomberg 2020, New York 

Senior Copywriter

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December 2019 - March 2020

Mike Bloomberg 2020 & Vote By Mail

• Lead digital town hall activation that grew the campaign's supporter list by 75% 

• Wrote and produced videos simplifying Mike's policies on gun-safety laws, health care reform, and climate change

• Created dozens of digital and social direct response ads targeting various voter segments across multiple key campaign issues 

• Built a strategic and creative platform for Vote By Mail campaign to target states heavily impacted by Covid-19 

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Anomaly, Toronto 

Senior Copywriter

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January 2019 - December 2019

Can-Am, XPS oil & care products, Sport Chek & WOODS​

• Launched Driving School an online content series for Can-Am focusing on off-road lifestyle 

• Produced full 360 campaign for Can-Am

• Build trust with clients across the off-road marketing team 

• Lead the launch of a new campaign for XPS oils and care products 

• Directed a mid-level team on XPS to create various campaign assets    

• Created social campaign and strategy for WOODS

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Freelance

Senior Copywriter/Associate Creative Director

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July 2017 - December 2019

Agencies: PwC, Night After Night, Momentum, Havas, Terri & Sandy

• Concept creative for social, digital, OOH, radio, TV and experiential projects and campaigns

• Worked across variety of clients; AmEx, Disney, Jameson, Hilton, NBA and Mattress Firm 

• Developed and led new business pitches

• Managed and oversaw junior teams  

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HAVAS Worldwide, New York

Senior Copywriter

 

February 2016 - July 2017 

Dos Equis, Lysol, Easy Off, TD Ameritrade, & Edible Arrangements

• Created an engaging social and TV campaign for a new Lysol product 

• Built a collaborative relationship with clients on Dos Equis, Lysol & Easy Off

• Lead the creative for Dos Equis across social, digital, OOH, radio and website copy

• Made the TV spot for Easy Off oven cleaner that lead to a 21% sales lift for the brand in 2015 

• Worked on various pitches and award submission videos for Dos Equis

 

HAVAS Worldwide, New York

Copywriter/Junior Copywriter

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November 2013 - January 2016

Dos Equis, Lysol, Keurig, Edible Arrangements, KY, Easy Off, Lime-A-Way, Coca-Cola, & Hershey's 

• Developed two campaigns for Lysol that set record high scores in quantitative testing

• Wrote and concepted ideas for Dos Equis television, radio, OOH billboards and web copy

• Create social video content for Dos Equis as well as static posts across their social media channels.

• Developed a creative trust and relationship with clients on Dos Equis & Lysol

 

  

HAVAS Worldwide, New York                                                               Account Executive

                                                                  

August 2012 - March 2014

Resolve, Woolite, & Cepacol

• Managed two full up productions for Resolve Carpet under the Carpet Demons campaign

• Frequently attended shoots to ensure creative, legal and regulatory logistics were addressed

• Managed an AAE & an intern who assist our account team

• Saw creative development and production timelines are met

• Optimized creative work by providing solutions fulfilling client & creative team requests

• Tracked competitors creative work across above and below the line content

 

 

Ogilvy & Mather, Chicago                                                                Account Executive 

 

February 2012 – August 2012

BP Fuels & Ashford University 

• Coordinated creative for BP’s Olympic and Cubs/White Sox sponsorships

• Facilitated creative development for Ashford across traditional, social and digital channels

• Oversaw microsite development for Ashford’s campaign

• Worked closely with Ashford’s analytics team to develop campaign tracking platform

 

HAVAS Worldwide, New York                                                               A Assistant Account Executive

 

September 2010 – August 2011

Clearasil, Veet, Resolve, Woolite, Cepacol, Scalpicin, Lanacane, & LiceMD

• Oversaw animatic productions for potential upcoming campaigns

• Corresponded with television networks to insure creative is cleared to air

• Organized meetings internally with creative teams, clients, and partner agencies

     

 

Euro RSCG Worldwide, New York                                                          Account Management & Analytics Intern

 

New York, NY   June 2010 – August 2010

Jaguar North America 

• Administered email blasts to potential customers that attended Jaguar promotional events

• Tracked metrics from Jaguar USA website and charted CRM email deployment data 

• Researched competitors e-newsletters, digital creative, and websites

 

 

National Student Advertising Competition

Indiana University Team President                                                      

 

Bloomington, IN   Fall 2009 – Spring 2010

State Farm 

• Developed campaign that coincided with our research findings for most efficient ROI

• Wrote copy for advertisements and promotions

• Composed survey to gather data among our target demographic

 

 

HoosOnFirst Improv Comedy Troupe        

Founding Member

 

Bloomington, IN   Fall 2007 – Spring 2010

• Performed weekly improvisational comedy shows

• Promoted group through performing at charitable events and benefit shows