I'm a born and raised New Yorker. I am a huge Mets fan.

I'm obsessed with the film Groundhog Day. In 2006 I traveled to Punxsutawney for the Groundhog festival. I met Punxsutawney Phil and interviewed the town's mayor.

I also love surfing, tacos, snowboarding, and a good comedy show.

 

 

 

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Education

Indiana University Bloomington, IN 

Bachelor of Arts: Telecommunications & Business (Kelley School of Business)

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Experience

Freelance, New York 

 

April 2024 - Present 

Agencies: Special Guest 

• Developed social, digital, OOH, and audio campaign assets for Ray-Ban Meta smart glasses

 

Cossette, Toronto 

Associate Creative Director ​

 

May 2021 - February 2024 

Google, TurboTax, SickKids Hospital, Cheerios, Eggs, Movember, Walmart, & McDonald's 

• Create ads and ad-like stuff for the above clients 

• Occasionally create things that aren't ads for the above clients 

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Hawkfish, New York 

Creative Lead ​

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December 2019 - April 2021

Biden For President, Independence USA, Unite The Country, Mike Bloomberg 2020, & Ford Motor Company  

• Helped stop narcissist from further damaging America (A bit self-aggrandizing, I know)

• Implemented and established agency structure and creative development process for department 

• Lead digital town hall activation that grew the campaign's supporter list by 75% 

• Wrote videos that simplified Mike Bloomberg's policies on gun-safety laws, health care reform, and climate change

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Anomaly, Toronto 

Senior Copywriter

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January 2019 - December 2019

Can-Am, XPS oil & care products, Sport Chek & WOODS​

• Launched Driving School an online content series for Can-Am focusing on off-road lifestyle 

• Built trust with clients across the off-road marketing team 

 

Freelance, New York 

 

July 2017 - December 2019

Agencies: PwC, Night After Night, Momentum, Havas, Terri & Sandy

• Concepted creative for range of clients; AmEx, Disney, Jameson, Hilton, NBA, and Mattress Firm 

• Developed and led new business pitches

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HAVAS Worldwide, New York

Junior Copywriter/Copywriter/Senior Copywriter

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September 2013 - July 2017

Dos Equis, Lysol, Keurig, Edible Arrangements, KY, Easy Off, Lime-A-Way, Coca-Cola, & Hershey's 

• Developed two campaigns for Lysol that set record high scores in quantitative testing

• Lead the creative for Dos Equis across social, digital, OOH, radio and website copy

• Made the TV spot for Easy Off oven cleaner that lead to a 21% sales lift for the brand in 2015 

• Built a collaborative relationship with clients on Dos Equis, Lysol & Easy Off

  

HAVAS Worldwide, New York                                                            Assistant Account Executive/Account Executive

                                                                  

September 2010 - March 2014

Resolve, Clearasil, Woolite, & Cepacol

• Managed multiple 360 and TV campaigns

• Ensured creative, legal and regulatory logistics were addressed

• Optimized creative work by providing solutions fulfilling client & creative team requests

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National Student Advertising Competition

Indiana University Team President                                                      

Bloomington, IN   Fall 2009 – Spring 2010

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HoosOnFirst Improv Comedy Troupe        

Founding Member

Bloomington, IN   Fall 2007 – Spring 2010

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