Andrew
Niemira
A B O U T
I'm a born and raised New Yorker.
I'm a huge Mets fan.
I have an obsession with the film Groundhog Day. In 2006 I traveled to Punxsutawney for the Groundhog festival. I met Punxsutawney Phil and interviewed the town's mayor.
I also love surfing, tacos, snowboarding, my wife, and a good comedy show.
Education
Indiana University Bloomington, IN May, 2010
Bachelor of Arts - Major: Telecommunications, Minor: Business (Kelley School of Business)
Experience
Cossette, Toronto
Associate Creative Director
May 2021 - Present
TurboTax, SickKids Hospital, Movember, Eggs, Walmart, & McDonald's
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Created ads and ad-like stuff for the above clients
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Occassionaly created things that weren't ad like for the above clients
Hawkfish, New York
Creative Lead
March 2020 - April 2021
Biden For President, Independence USA, Unite The Country, & Ford Motor Company
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Helped prevent narcissist from further damaging America (A bit self-aggrandizing, I know)
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Implemented and established agency structure and creative development process for department
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Produced and wrote dozens of videos across various political topics, highlighting President Trump's failures and promoting Joe Biden's leadership, policies, and character
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Optimized creative assets based on RealEyes data
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Launched campaign for Ford that celebrated their environmental commitment to California's higher air quality standards
Bloomberg 2020, New York
Senior Copywriter
December 2019 - March 2020
Mike Bloomberg 2020 & Vote By Mail
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Lead digital town hall activation that grew the campaign's supporter list by 75%
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Wrote and produced videos simplifying Mike's policies on gun-safety laws, health care reform, and climate change
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Created dozens of digital and social direct response ads targeting various voter segments across multiple key campaign issues
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Built a strategic and creative platform for Vote By Mail campaign to target states heavily impacted by Covid-19
Anomaly, Toronto
Senior Copywriter
January 2019 - December 2019
Can-Am, XPS oil & care products, Sport Chek & WOODS
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Launched Driving School an online content series for Can-Am focusing on off-road lifestyle
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Produced full 360 campaign for Can-Am
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Build trust with clients across the off-road marketing team
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Lead the launch of a new campaign for XPS oils and care products
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Directed a mid-level team on XPS to create various campaign assets
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Created social campaign and strategy for WOODS
Freelance
Senior Copywriter/Associate Creative Director
July 2017 - December 2019
Agencies: PwC, Night After Night, Momentum, Havas, Terri & Sandy
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Concept creative for social, digital, OOH, radio, TV and experiential projects and campaigns
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Worked across variety of clients; AmEx, Disney, Jameson, Hilton, NBA and Mattress Firm
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Developed and led new business pitches
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Managed and oversaw junior teams
HAVAS Worldwide, New York
Senior Copywriter
February 2016 - July 2017
Dos Equis, Lysol, Easy Off, TD Ameritrade, & Edible Arrangements
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Created an engaging social and TV campaign for a new Lysol product
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Built a collaborative relationship with clients on Dos Equis, Lysol & Easy Off
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Lead the creative for Dos Equis across social, digital, OOH, radio and website copy
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Made the TV spot for Easy Off oven cleaner that lead to a 21% sales lift for the brand in 2015
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Worked on various pitches and award submission videos for Dos Equis
HAVAS Worldwide, New York
Copywriter/Junior Copywriter
November 2013 - January 2016
Dos Equis, Lysol, Keurig, Edible Arrangements, KY, Easy Off, Lime-A-Way, Coca-Cola, & Hershey's
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Developed two campaigns for Lysol that set record high scores in quantitative testing
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Wrote and concepted ideas for Dos Equis television, radio, OOH billboards and web copy
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Create social video content for Dos Equis as well as static posts across their social media channels.
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Developed a creative trust and relationship with clients on Dos Equis & Lysol
HAVAS Worldwide, New York Account Executive
August 2012 - March 2014
Resolve, Woolite, & Cepacol
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Managed two full up productions for Resolve Carpet under the Carpet Demons campaign
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Frequently attended shoots to ensure creative, legal and regulatory logistics were addressed
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Managed an AAE & an intern who assist our account team
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Saw creative development and production timelines are met
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Optimized creative work by providing solutions fulfilling client & creative team requests
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Tracked competitors creative work across above and below the line content
Ogilvy & Mather, Chicago Account Executive
February 2012 – August 2012
BP Fuels & Ashford University
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Coordinated creative for BP’s Olympic and Cubs/White Sox sponsorships
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Facilitated creative development for Ashford across traditional, social and digital channels
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Oversaw microsite development for Ashford’s campaign
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Worked closely with Ashford’s analytics team to develop campaign tracking platform
HAVAS Worldwide, New York A Assistant Account Executive
September 2010 – August 2011
Clearasil, Veet, Resolve, Woolite, Cepacol, Scalpicin, Lanacane, & LiceMD
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Oversaw animatic productions for potential upcoming campaigns
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Corresponded with television networks to insure creative is cleared to air
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Organized meetings internally with creative teams, clients, and partner agencies
Euro RSCG Worldwide, New York Account Management & Analytics Intern
New York, NY June 2010 – August 2010
Jaguar North America
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Administered email blasts to potential customers that attended Jaguar promotional events
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Tracked metrics from Jaguar USA website and charted CRM email deployment data
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Researched competitors e-newsletters, digital creative, and websites
National Student Advertising Competition
Indiana University Team President
Bloomington, IN Fall 2009 – Spring 2010
State Farm
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Developed campaign that coincided with our research findings for most efficient ROI
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Wrote copy for advertisements and promotions
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Composed survey to gather data among our target demographic
HoosOnFirst Improv Comedy Troupe
Founding Member
Bloomington, IN Fall 2007 – Spring 2010
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Performed weekly improvisational comedy shows
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Promoted group through performing at charitable events and benefit shows