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I'm a born and raised in New Yorker. I'm a huge fan of both the Mets and the Rangers. I have an obsession with the film Groundhog Day. In 2006 I traveled to Punxsutawney for the Groundhog festival. I'm a sucker for hot wings, bowling and a good comedy show.  
 
 
 
 

 

 

Education

Indiana University   Bloomington, IN   May, 2010

Bachelor of Arts - Major: Telecommunications, Minor: Business (Kelley School of Business)

 

 

Experience

Bloomberg 2020 Campaign, New York 

Senior Copywriter

December 2019 - Present

Hawkfish: Mike Bloomberg 2020 & Vote By Mail

  • Lead digital town hall activation that grew the campaign's supporter list by 75%. 

  • Wrote and produced videos simplifying Mike's policies on gun-safety laws, health care reform, and climate change.

  • Created dozens of digital and social direct response ads targeting various voter segments across multiple key campaign issues. 

  • Built a strategic and creative platform for Vote By Mail campaign to target states heavily impacted by Covid-19. 

Anomaly, Toronto 

Senior Copywriter

January 2019 - December 2019

Can-Am, XPS oil & care products, Sport Chek and WOODS

  • Launched Driving School an online content series for Can-Am focusing on off-road lifestyle 

  • Produced full 360 campaign for Can-Am

  • Build trust with clients across the off-road marketing team 

  • Lead the launch of a new campaign for XPS oils and care products 

  • Directed a mid-level team on XPS to create various campaign assets    

  • Created social campaign and strategy for WOODS

Freelance

Senior Copywriter/Associate Creative Director

July 2017 - December 2019

Agencies: PwC, Night After Night, Momentum, Havas, Terri & Sandy

  • Concept creative for social, digital, OOH, radio, TV and experiential projects and campaigns

  • Worked across clients including American Express, Disney, Jameson, Hilton, NBA and Mattress Firm 

  • Developed and led new business pitches

  • Managed and oversaw junior teams  

HAVAS Worldwide, New York

Senior Copywriter

 

February 2016 - July 2017 

Dos Equis, Lysol, Easy Off, TD Ameritrade, and Edible Arrangements

  • Created an engaging social and TV campaign for a new Lysol product 

  • Built a trusting collaborative relationship with clients on Dos Equis, Lysol & Easy Off

  • Lead the creative for Dos Equis across social, digital, OOH, radio and website copy

  • Made the TV spot for Easy Off oven cleaner that lead to a 21% sales lift for the brand in 2015 

  • Worked on various pitches and award submission videos for Dos Equis

 

Junior Copywriter

 

November 2013 - January 2016

Dos Equis, Lysol, Keurig, Edible Arrangements, KY, Easy Off, Lime-A-Way, Coca-Cola, and Hershey's 

  • Developed two campaigns for Lysol that set record high scores in quantitative testing

  • Wrote and concepted ideas for Dos Equis television, radio, OOH billboards and web copy.

  • Create social video content for Dos Equis as well as static posts across their social media channels.

  • Developed a creative trust and relationship with clients on Dos Equis & Lysol

 

  

HAVAS Worldwide, New York                                                               Account Executive

                                                                  

August 2012 - March 2014

Resolve, Woolite, Cepacol

  • Managed two full up productions for Resolve Carpet under the Carpet Demons campaign

  • Frequently attended shoots to ensure creative, legal and regulatory logistics are met and addressed

  • Managed an AAE & an intern who assist our account team

  • Saw creative development and production timelines are met

  • Optimized creative work by providing solutions fulfilling client & creative team requests

  • Tracked competitors creative work across above and below the line content

 

 

Ogilvy & Mather, Chicago                                                                Account Executive 

 

February 2012 – August 2012

BP Fuels & Ashford University 

  • Managed a variety of radio productions for BP

  • Coordinated creation of creative assets for BP’s Olympic and Crosstown Cup (Cubs/White Sox) sponsorship

  • Facilitated integrated creative development for Ashford across traditional, social and digital channels

  • Oversee microsite development for Ashford’s campaign

  • Worked closely with Ashford’s analytics team to develop campaign tracking platform

  • Lead internal meetings with creative teams on both BP and Ashford

 

 

HAVAS Worldwide, New York                                                               Account Executive & Asst. Account Executive

 

September 2010 – August 2011

Clearasil, Veet, Resolve, Woolite, Cepacol, Scalpicin, Lanacane, and LiceMD

  • Managed global market adapts on Woolite “Torturer” and Spanish adapt for Veet “28 Days” creative

  • Oversaw animatic productions for potential upcoming campaigns

  • Worked closely with clients, creative teams and producers 

  • Oversaw production on print, and in-store displays

  • Corresponded with television networks to insure creative is cleared to air

  • Organized meetings internally with creative teams, clients and partner agencies (PR, digital, etc)

     

 

Euro RSCG Worldwide, New York                                                          Account Management & Analytics Intern

 

New York, NY   June 2010 – August 2010

Jaguar North America 

  • Administered email blasts to potential customers that attended Jaguar promotional events

  • Tracked metrics from Jaguar USA website and charted CRM email deployment data 

  • Contacted automotive critics for clearance to cite their reviews on Jaguar website

  • Researched competitors e-newsletters, digital creative, and websites

 

 

National Student Advertising Competition

Indiana University Team President                                                      

 

Bloomington, IN   Fall 2009 – Spring 2010

State Farm 

  • Researched all national auto insurance providers and their marketing and advertising approach

  • Developed campaign that coincided with our research findings for most efficient ROI

  • Wrote copy for advertisements and promotions

  • Composed survey to gather data among our target demographic

 

 

HoosOnFirst Improv Comedy Troupe        

Founding Member

 

Bloomington, IN   Fall 2007 – Spring 2010

  • Performed weekly improvisational comedy shows

  • Promoted group through performing at charitable events and benefit shows

 

 

R E S U M E