Adios Amigo Campaign

Consoling Service

Following the farewell voyage of the Most Interesting Man in the World, I thought fans might be upset or sad about his departure. So I had the idea of making a service for people to call with questions and concerns regarding his mission to Mars. It got made. Give it a ring, enter your age, and listen away.

Call: 1-855-782-6633. Or if you prefer to listen on this site, the audio recording is listed below.

Dos Equis - Consoling Service Recording
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Television & Online Video


Social Videos

Legends Campaign


Dos Equis Radio - Bikers
00:00 / 00:00
Dos Equis Radio - Dos de Mayo
00:00 / 00:00
Dos Equis Radio - Gift Horse
00:00 / 00:00
Dos Equis Radio - Masquerade
00:00 / 00:00
Out of Home
New Orleans
San Diego
New Orleans
Web Copy

Agency: Havas Worldwide


Executive Creative Director: Jim Hord


Creative Directors: Paul Fix, Jamie Overkamp, Paul Johnson & Keith Scott


Associate Creative Directors: Matt Hock & Dave Fredette 


Copywriters: Andrew Niemira & Marty Bonacorso 


Art Directors: Melissa Stammer, Beau Mittchell & Melissa Ploysophon